As Newcastle continues to experience rapid growth, Newcastle Public Schools is investing in stronger communication by hiring Sheri Sereno to serve in a newly created Public Information Officer position.
Sereno will lead the district’s communications efforts and ensure families, staff and the community have better access to timely information and the stories that showcase the success of Newcastle students and schools.
The new position reflects the district’s commitment to providing clear, consistent and transparent communication as enrollment grows and the needs of the community continue to evolve.
“I am so grateful to be serving the community of Newcastle in this new posi- tion,” Sereno said. “As a resident and parent myself, it’s rewarding to be able to contribute to the future of our children in a meaningful way and help communicate Newcastle Public School’s mission of helping kids excel every day.”
Sheri Sereno NPS PIO
SERENO: She’ll help share student achievement
As the district’s first Public Information Officer, Sereno will oversee district communications, including media relations, social media, website content, photography and videography, graphic design, district publications, and community engagement. She will work closely with district leadership and school administrators to strengthen communication with families while sharing the stories that highlight student achievement and the people who make Newcastle Public Schools exceptional.
“I am excited to welcome Sheri Sereno as our new Public Information Officer,” said Superintendent Dr. Cathy Walker. “Sheri brings a wealth of experience and expertise to this role, and we are thrilled to have her join our team. We look forward to all she will contribute and the positive impact she will make.”
Sereno brings more than a decade of experience in journalism, public relations, strategic communications and digital marketing. Before joining Newcastle Public Schools, she led communications initiatives for state agencies, nonprofits and universities, developing award-winning public awareness campaigns, managing digital communications, and creating multimedia content that connected communities with important information. While working for the Oklahoma Department of Health, she contributed to a public health campaign that won the Public Relations Society of America’s 2024 Uppercase Public Service Award for excellence in public service communication.
Sereno holds a master’s degree in Social Media Management from Liberty University and a bachelor’s degree in Broadcast Journalism from Troy University. She began her career as an evening news producer and reporter before transitioning into public relations and digital marketing. Her background in journalism continues to shape her approach to communication by emphasizing transparency and harnessing the power of storytelling.
Through expanded storytelling, proactive communication, and increased community engagement, Newcastle Public Schools aims to ensure every family has the information they need while highlighting the experiences that make the district a place where students can thrive.
